Facebook is a leading social media platform used by business owners to meet specific business goals. Facebook helps them to connect with many people and interact with them on a daily basis. It is a social media channel that can help your business reach over one billion people at the targeted demographic and establish direct communication with customers.
Why Facebook for your Business goals
It is a great way to be found by people who are looking out for your brand, products or services.
You can connect with your current and potential buyers or customers.
It can help you build a community around your business.
It can promote your business content like blogs, articles, webinars and many others too.
Create a Facebook page
Creating a Facebook page for your business is a great way to interact with the people who care for your brand or business. It can also be a good way to drive traffic to your website.
Optimize your page for SEO
Your Facebook page is the key tool for your marketing strategy, To get your page ranked high in the search engines so that customers can easily find you, you need to use descriptive and memorable usernames, descriptive keywords in About section and use appropriate category for your business. The images posted should be of professional quality that should accurately reflect your brand.
Promote your Facebook page
Once you have built a page, then you have to promote it by creating an engaging one. Post interesting content for users to become fans of your page. This will help you gain visibility to your business. With engaging content, there will be many fans for your pages and your page will be shared with a greater network.
Use Facebook groups to increase traffic
Groups can help to drive traffic and they are an effective strategy used by businesses to increase engagement and authority of their business. Create groups to engage with your audience in a personal way and also offer useful tips to become a valued member in the group. You should welcome conversations that are related to your industry.
Use Facebook buttons and plugins for social sharing
As a part of marketing strategy, your website and Facebook page need to work seamlessly. It will work in a manner where the traffic from your Facebook page is moved to website or blog. Make sure that each on your website has a share and like button and install a page plugin on the sidebar of the website. This will give the visitors an opportunity to like your page.
Get your posts seen by fans
Show relevant content to users. Use video content for your posting strategy as they are seen more than texts. Use your page insights to find out what sort of content interests your audience and what they are passionate about and post accordingly. It is important to know when and how often to post your content as it is important to strike a balance between being informative and not annoying.
Use social media agency to increase likes and reach
With the services of social media agencies, you can boost posts, promote posts and go for Facebook ads for getting traffic to your website or selling your products. With their effective social media campaigns, they can help to increase traffic, reach and conversions.