Popular social networking websites like Facebook, Twitter, Google Plus and others are using tracking cookies to keep track of your browsing activity not only when you are connected to them but also when you are browsing other website on the Internet. The reason is quite simple. Advertisers are willing to pay more money to advertise on social networking websites when they have information about what users are doing outside the social networking websites as well.
The way social networking websites are able to track the browsing activity of users is by placing like, share and login buttons on other websites and then using tracking cookies to identify the identify of every visitor. Each time you visit a webpage with any social networking buttons, not only you are, but you are also revealing what kind of websites you like to visit on the Internet. Advertisers are willing to pay a premium to advertise to such targeted audiences. For example, try searching for a particular product on an e-commerce website and the next time you connect to your favorite social networking site, you will be bombarded with advertisements advertising the same product.
If you want to Block social media sites from tracking you, you need to make of the Blur app and blur them out from your online life.
- Blur is a free browser extension that blocks social networking websites from tracking your browsing activity on the Internet. It is currently available on both Google Chrome and Mozilla Firefox browsers.
- Once you have installed the Blur app in your browsers, the first step is to register yourself by entering your email address and choosing a password.
- The next time you visit any website on the internet, the Blur app will automatically Block social media websites from tracking you and secretly collecting data about you. To view statics about the number of trackers blocked by blur on a website you are visiting just click on the Blur icon in the right top corner of your browser at any time.