Are you relating to your target market? Are you stepping into their shoes? Do you truly know who your target market is?
Whether you are an online business owner or blogger, selling physical products, information products, services or affiliate marketing, we all have our target audience. If you are not attracting the right audience then all your hard work will fall on deaf ears and you won’t have the conversions you wish for.
We would all like to THINK we know who our target market is for our business. Some of us may think our target market is just like ourselves. In some respects, this may be true, but let’s take it from a different angle. This is the angle I like to call Walking In Your Target Markets’ Shoes.
Let’s do a small yet powerful exercise; for this, you are going to need a good ole’ pen and paper. Yeah, remember those?
Write down for five minutes, non-stop, who is your ideal customer. Don’t forget to time yourself. If you don’t have a timer, use this online timer.
By the way, time everything you do! Have you ever heard of Parkison’s Law?
Work expands to fill the time available for its completion.
If you set a goal to complete a post in half an hour and time yourself, your brain will work towards completing it in that set time. It’s a powerful technique to use.
Anyway, I digress. Back to our target market:
- Where do they shop?
- What issues do they have?
- What age are they?
- What type of income do they make?
- Where do they live?
- Where do they hang out?
- Who they associate with?
- What do they want most in life?
- Write down every detail you can think about in terms of your ideal customer.
Here’s a Tip: Don’t think, just write! If you get stuck, just write blah, blah, blah, or whatever you want until you get back on focus. OK, go! Yes, NOW! No better time than the present!
OK, good, you’re back. Have you done the exercise? What are you waiting for? Seriously, if you want an extraordinary business or blog, then you have to put in the work. No more flying by the seat of your pants stuff… real work. Got it?
This is when things start to get real interesting. The next part of the exercise involves you stepping in the shoes of your ideal customer and pretending you are them. Again write for five minutes about:
- What is their issue?
- What do they fear most?
- What will be the result if they can’t get this issue in order?
- What can they expect their life to be like if they don’t solve this issue?
- What would others think about them?
Remember in this second part of the exercise you are them and are speaking in their voice.
Now that you have both lists, take a look and see if you find any similarities or differences. You may find that your ideal customer IS quite a bit like you. However, you may have come across some golden nuggets that you had not noticed before.
So why the exercise?
The point of this exercise is to get you clear on whom your ideal customers really are as opposed to who you want them to be. By stepping into the shoes of your customer, you are taking out of the equation what your thoughts and wishes are about them and dealing with what is so.
Note that you may have to do this exercise every 6 months – 1 year. As your business grows and evolves so may your ideal customer. My ideal customer is very different to the one I had even 3 months ago!
Also, this exercise can be great for getting clear on people you want to create joint ventures with; those whom you seek mentoring from, those whom you are seeking support from, etc.
Get crystal clear on your target market because this is the person you are writing for, selling your products to, the person whom you create your sales pages for. Speak to THEM. Tap into what motivates THEM. Find out what problems THEY are having that you can solve and you may well be on your way to a very successful business!
How about it? Ready to get clear on whom your target market is? Ready to get to work?