With today’s free information, it can be hard to tell which ones are true, and which ones are made up.
This says true in the case of search engine optimization. SEO is the backbone of every digital marketing strategy, consisting mostly of algorithms. Even so, if you’ve ever taken part in online marketing, it wouldn’t be much of a surprise if I say that SEO is more art than science. You, see, it’s ever changing. There isn’t a day that goes by that new SEO tactics aren’t born.
Every day you’ll find people who’ll claim that they’ve found a more effective way to gain web traffic. Who can blame you for falling victim to outlandish SEO stratagems? But even so, that doesn’t mean you should be contented with the bogus information the internet feeds you.
Here are some of the erroneous beliefs about SEO:
SEO is about Google ranking
Most people believe that the heart of SEO revolves around ranking number one in Google.
Well, it’s true that you’d need to be visible on the internet in order for people to notice your site. But that’s not the point of SEO.
There’s only one reason why people even bother to use SEO, and that’s to get people to come back to their blog.
Compete.com conducted a research regarding the matter, and here’s what they found: the first item on Google search results gets 53% organic clicks.
Even so, you’d want viewers to keep on coming back. The key to this is to make sure that people are happy with what they see on your site. A well-strategist SEO, therefore, means targeting the right keywords, as well as providing customers with healthy content and good customer experience.
SEO can only be applied to content
Some people think that they should only think about SEO right after they launch their website. Not true.
SEO has a big influence on prospective clickers. Ironically, SEO is influenced by every facet of a website. SEO doesn’t stop the moment someone clicks on your website.
If people find your site crappy and difficult to navigate, there’s little chance that they’re ever going to enter your site again. Your SEO strategy should include employing a well-designed user interface, as this adds to the overall customer experience of visitors. To put it simply, you should be able to find the right balance between an eye-catching interface and a well-optimized site.
SEO is one-time thing
It’s just like what I said, SEO is ever-changing. It’s a process. It doesn’t end after you’ve developed your website, or after you’ve posted something.
Equipping your site with well-targeted keywords and a stunning interface makes you visible on the internet. But in order for visitors to come back, you still need to diversify your content, as well as use landing pages.
Meta keywords tag should be optimized
Meta keywords don’t affect Google ranks, nor will it get you more customers. So, do yourself a favor and don’t waste valuable time and money on a marketer who promises to give you your expected results.
It’s much better to focus on furthering their customer experience through improvised web design, as well as landing pages that’ll steer more customers to your site.
SEO as a form of trickery
It’s sad that when people hear the word SEO, the first thing that comes to their mind is being directed to a website that had a familiar title but had an irrelevant body.
It’s true that there are people who use keywords just to get people to come to their site. But know this: that isn’t SEO.
This is what real SEO looks like:
- Making a website more discover able in the internet
- Optimizing the speed of a website
- Sharing useful content to certain audiences
- Improving customer experience through a user-friendly web interface, and easy to navigate links
Social activity doesn’t help SEO
It all started when Google said that tweets and likes aren’t important in ranking websites.
Even though it’s true that social activity isn’t counted in ranking sites, there are still a couple of reasons why it’s relevant to SEO:
- More likes and mentions bolster search discovery
- Content dissemination
Social activity probably isn’t important for Google, but it is important for you. First of all, if more people are reacting to your post, then more people are bound to know about it. And second, social activity helps you gain more audience.
Content is all that matters in SEO
You can’t blame people if they think that good content is the key to success in SEO. I mean come on, have you ever seen a popular site that has crappy blogs? Well, of course not.
Having high-quality content will keep people coming back to your website, but having good content is useless if people can’t find you.
Content is one of the basic ingredients to acquiring more traffic. But that’s just one part of the jigsaw puzzle. I mentioned in the previous items how user interface and keyword optimization is important in SEO.
By now, you probably have a good grasp of why it’s so. It’s because it makes your site discover able in search results. There are a bunch of studies that prove that organic searches gain more clicks than paid advertisements. That being said, you’ll have better luck of driving traffic to your site if you take care of three most important things in SEO: (1) user-friendly interface (2) keyword optimization (3) diversified content.
Local businesses doesn’t need SEO
Business has reason to believe that when small businesses won’t have any need for blogs since they have a smaller customer range. Wrong!
Small or big, every business needs a blog in order to drive more people to their stores. The real reason why smaller companies prefer not to blog is because they think that websites are only for bigger businesses.
Haven’t you ever thought about how big businesses became as big as it is? It’s because they were able to steer new people to do business with them. You should too. With just the right SEO, you’ll be able to gain more customers than you ever imagined.
Joe Baldwin is a native US resident & professional Article writer for essaylook.com. He studied English literature and creative writing. He has experience with online web content including blogs, web page content, news, public relations, press releases, and long form sales and industrial presentations.